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The restaurant spent two years coming up with an elaborate design
and discussed with an architect more than 300 times. |
In Taichung, there is intense competition among Japanese BBQ restaurants, and one company established its flagship eatery in Taichung. In this crowded market, it is not easy to be a newcomer. "To thrive in this city, there is no room for error." Shonichi-do has embodied fine dining on a grand scale.
In the city of Taichung, development is expanding west from Taichung Station. The west side, where Shonichi-do opened, is in the middle of a building boom, with high-rise buildings, major department stores, and prestigious hotels. Shonichi-do is surrounded by luxury condominiums, and some of them are still under construction. With urban life featuring close proximity from home to work, white-collar families with a high income are attracted to this area.
Shonichi-do has targeted these upper and middle class families as well as corporate customers. The layout and interior were selected with the goal of making this Japanese BBQ restaurant a suitable place for business dining. The exquisite design was created by one of Taiwan's most famous architects, who won a design competition in China.
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In order to achieve the whole concept as much as possible, Shonichi-do discussed with the architect more than 300 times. By providing photos, Shonichi-do made their requests easy to understand. As a result, its business concept of "A fusion of Japanese style and Taiwanese accents" has reached a satisfactory level in both the design and menu.
The name Shonichi-do is symbolic of Japanese characteristics. Thanks to its strong image of high quality, "Made in Japan" is admired by upper and middle class white-collar families and business diners in Taiwan. A cavernous space created by using a four story building as a two floor restaurant is likely to captivate guests who want to savor Japanes BBQ in a comfortable setting. The design and menu are the perfect combination to impress someone special. |
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| Bonsai trees are placed at the entrance (photo on the left) and the courtyard is modeled after a Japanese stone garden. Japanese elements are used as an underlying theme while modern accents are added. |
Group tables are on the second floor. A table with four grills can accommodate more than 20 guests. |
Between lunch and dinner, a manager holds a guest service training session. |
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Mr. Chen (40 years old)
"I live near this restaurant, and often drop in with co-workers or business associates. There is no other restaurant in Taichung that has high ceilings and such a sophisticated atmosphere. Today, I came with 16 people including basketball teammates and friends from high school. I am a manager for a sporting goods maker. Last month, my company held a tournament and invited 100 high school student participants to enjoy real Japanese BBQ at Shonichi-do. We rented out the entire second floor." |
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Ms. Huang (64 years old)
"It has been only three months since Shonichi-do opened, but I have dined here five times. I've lived in this neighborhood for 20 years and I am pleased that Shonichi-do opened because I can invite special guests for a nice meal. This is why I have come here five times. I love Japan and have traveled there several times. I really like the Japanese design here. Shonichi-do offers Japanese dishes incorporating Taiwanese tastes, and this is why I truly enjoy the meals." |
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