Overview

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philosophy

The Creation and Development of a Culture of Roasting

SHINPO CEO Toshiaki Tanaka
CEO
Toshiaki Tanaka

Since our founding in 1971 we have held a 50% share of the market for smokeless roasters. This all began with a request from our customers to develop a meat roaster that gave off no smoke or smells. Now smokeless roasters have become standard items and the very culture of "Roasting", giving consideration to comfort, safety, low power consumption and the environment to remove smoke and odors and enhance the ventilation and air conditioning of our customers' shop. In addition to our work in research and development as a pioneer in the field of smokeless roasters, Shinpo has never ceased to put the needs of our customers first, making it part of our task to help build prosperous establishments with delicious food and an excellent atmosphere. This concept is both our key policy and our reason for being, a fact which we can never forget. We also believe in the importance of keeping a constant watch on the customers(consumers) who use these establishments in order to fully grasp each person's thoughts and feelings. Shinpo focuses on the next step in the future in order to spread new ideas to the world and to grow closer to our customers' thoughts.

For Prosperity, Flair and Delicious Food....take the Next Step Forward with Shinpo

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